Overview & History
What’s 888 Holdings today was Virtual Holdings Limited back in 1997. Over the years they’ve established a web of sub-entities that target specifically one or few operations. If you put them all together they form a complete group of companies that fully satisfies the needs and meets the targets 888 Holdings has outlined. Their first proprietary product is Casino-on-Net and it was launched in 1997. Although Virtual Holdings Limited was founded on the British Virgin Islands soon after that it moved its operations to Antigua. However, they didn’t spend much time there either as they transferred their headquarters their main operations in Gibraltar in 2003. Ever since then they hold a gaming license issued by the authorities of Gibraltar.
888 Holdings is listed on the London Stock Exchange since 2005. They were one of the founding members of eCogra which is an organization that protects the player’s interest specifically in the online gaming industry.
Software Platform and B2B Products
The foundation of 888 Holdings was Casino-on-Net. That was their pioneering proprietary made in-house. It paved the way for future projects. Their employees got the experience they need and most importantly they had the firsthand market experience. In 2009 888 Holdings founded Dragonfish. It became the sole entity in 888 group for all B2B products. It is a standalone entity that performs independently; however, it’s still a part of the bigger 888 umbrella group. Dragonfish offers several games and a fully operational game platform that integrates other supporting functions besides games.
A part of 888 Holdings mission is to focus on new entrants on the market. You might take this is a weak approach, but once you realize they have set some of the trends in the industry you’ll reconsider your view.
With their Dragonfish platform they’ve went one step ahead. Dragonfish allows online casinos to offer their games on hotel-room TVs, as an in-flight entertainment and all mobile devices as well. And all of these products and services are centralized to one player account only. Their Advanced Integration Platform allows operators to continuously upgrade their game offer without interrupting their players’ game sessions.
888 Holdings Versatility and Flexibility
Because 888 Holdings gave their subsidiary companies a certain degree of autonomy making major overhauls of the entire group is not an issue for them. They can revamp the whole structure of the group with ease. This allows them to stay in line with the trends and whenever they feel prepared to take a leap of faith they can do so without any major preparations. In a way this allows them to always be prepared both on an operational and strategic level.
Games & Services
Their games may be hard to find, but once you stumble upon them you’ll want to see more of these jewels. It’s obvious to say they focus on quality rather than quantity. Bear in mind that Dragonfish has partnered with other game providers. Seeing their logo at some online casino means you’ll be able to play other games besides 888 Holdings proprietary games.
888 Holdings group has multiplayer poker rooms, bingo, they offer sports betting, a complete range of casino games and all of these are available for mobile play. This more than a decade long project turned out to be a success.